Why Easter is the Best Time to Upgrade Your Product Packaging

Two words sum up why you should consider mixing up your marketing efforts on product packaging this Easter season– moment marketing. 

While already a common practice in most western countries, moment marketing is currently a rising trend in the local digital space with big-name brands anchoring on the season’s appeal to get more customers online. In 2019, over $18 billion in purchases was projected in Easter expenses in the U.S. alone. Now, imagine how much you can make having the local upper hand this season simply by celebrating one of the most important annual events in the country! 

What can moment marketing do for my business?

First, let’s look at why Easter is so important among Pinoys. Last time we checked, the Philippines is still one of the most predominantly Catholic countries in the world. We celebrate Easter like Christmas with all the early morning salubongs, Easter egg hunts, and momentous feasts after the fast. Simply put, Filipinos are a people of faith and Easter will always be a cause for celebration. 

So, we now come to the question: what can the season do for my business? 

If you haven’t heard about the latest marketing news, today’s largest consumer group go for brands that they can relate to both socially and personally. Millennials and Generation Z’ers currently comprise the largest slice of consumers and they are the ones who go for moment marketing efforts like customized packaging, designs, and prints more than anyone else.

How little things could help

With simple alterations to how you package your products via seasonal stickers or customized boxes that commemorate Easter, you can engage more of your customers via a simple cost-efficient strategy that can deliver significant results. These days, when the global pandemic has put a hold on family gatherings, sending gifts to loved ones in specially customized boxes can give people a sense of normalcy while you establish yourself as a brand that knows what truly matters to them. 

Consider this– in the time of quarantine when people feel more secluded than ever, what can you do to somehow ease those cabin fever feels? Making them feel part of a community that celebrates normal observances like Easter truly helps a lot especially when you channel your moment marketing efforts to every Pinoy’s innate resiliency and faith. 

Good and unique ideas always win!

Good marketing means effectively carrying your message across your audience funnels regardless if you shell out some added budget in return for good ROI. That means going for the best alternatives to get whatever good idea your brand wants to convey to your audience is highly encouraged in today’s market. 

In Manila, the challenge in creating efficient moment marketing lies in the limited alternatives that micro, small, and medium enterprises (MSMEs) have when it comes to suppliers they can rely on. Most packaging suppliers don’t even have the technology to deliver uniquely crafted and custom-printed boxes that can help your business, much more accept a limited number of orders. 

Fortunately, seasoned customized packaging provider Ezee Prints have heeded the call of MSMEs that need small orders with faster turnarounds. And the strategy works best for any moment marketing effort because they have equipment and design to create customized boxes, containers, stickers, and other seasonal add-ons that can upgrade your products and align them with the current season.

The bottom line is that a good and unique marketing idea has the potential to win in every campaign. The more you set your brand as an original business that your customers can relate to, the more you’ll increase your chances at a wider following, more leads, and higher conversion rates. So, let your ideas shine this Easter and take advantage of how a simple moment marketing tweak in your packaging can help increase your sales in the future.