These Out-Of-The-Box Ideas Can Give You Huge Revenue Margins
There’s nothing like receiving a gift from a friend or a loved one and feeling just how much thought they have put into the gifts they give. Whether it’s the holiday season or for no reason at all, sending out gifts in creatively designed boxes make people feel extra special every time.
That’s how some packaging and product box manufacturers also want to make their clients feel. By placing a premium in custom-designed gift boxes that stand out from the conventional cardboard containers, these manufacturers extend the potential for higher revenue margins by making gift-giving more magical than it already is.
In this article, we examine a few out-of-the-box ideas that served as win-win case studies for both manufacturers and clients that became game changers in the industry. Be it attention-grabbing designs and prints or minimalist creations that tell a lot about a brand, these product box examples go the extra mile to bring happiness to people from all walks of life and even more happy returns for micro, small, and medium enterprises (MSMEs).
Caroo Happy Hour and Amplify Boxes (Los Angeles, USA)
Specializing in giving employers the opportunity to show their appreciation to their staff, US-based Caroo conceptualized its Happy Hour and Amplify boxes that are filled with assorted goodies to simulate virtual happy hours and team events.
Ideal during quarantine and ‘work from home’ arrangements, these customizable boxes became a hit among employees who loved them for their minimal designs yet generous contents that’s ample for an instant party.
Caroo’s partnership with Feeding America and how they donate over six million free meals to families in need probably says a lot about the company’s pursuit to stand out and spread happiness. However, the innovation stems from a minute-long quiz that employers have to answer to inspire design experts to come up with personalized Happy Hour and AMplify boxes that are unique to every company.
Formerly known as SnackNation, Caroo not only offers premium gifts to company employees but also team-building experiences via their online platform which also comes with a concierge service for on-demand sourcing. What results based on the latest Pitchfork reports is an estimated $12 million in deals for the specialty retail company.
Cratejoy Home Box (Texas, USA)
Offering a wide array of customizable home boxes for every occasion, Cratejoy produces unique product experiences for its clients while also offering subscriptions that range from pants and garden gifts to artisan and handcrafted packages. Their boxes are eco-friendly and are cleverly designed to give off that homely vibe and filled with premium items that suit every gift recipient’s personality. Imagine sending DIY craft packages to your mom on Mother’s Day or cool pots and other gardening goodies to a green-thumbed friend– Cratejoy definitely has the right gift for everyone.
These gift boxes are perfect for enthusiasts with special interests, are well-curated, and worthy of a subscription. So much so that the company was able to raise over $10.8 million in funding from 11 investors in just two years after its inception in the market according to Crunchbase.
Ezee Prints Customized Boxes (Quezon City, Philippines)
In the local scene, only one packaging and printing manufacturer really goes out of its way to help MSMEs come up with their own customized product boxes. Quezon City-based Ezee Prints positions itself as a solution center for smaller businesses that are built on passion projects and are aiming to expand their businesses.
Whether you need personalized stickers, business cards, customized boxes, and other brick-and-mortar graphic design essentials, this company has got all your bases covered if you want to upgrade your marketing tactics and make your brand carve out a name for itself.
The best thing about this manufacturing company is how it caters to even smaller orders for customized boxes to give MSMEs the advantage of offering more premium products rather than just making the opportunity exclusive to bigger brands.
They craft personalized boxes and can come up with unique prints and designs from recyclable raw materials and accept rush orders on-demand (provided scheduled targets are realistic of course).
What sets Ezee Prints apart from other manufacturing companies in the country is how its whole concept centers on helping smaller businesses gain an advantage both in retail and bulk orders via unique and customized boxes. This allowed various startups and MSME clients to make their marks in their respective niches and gain increased profits simply by opting to go with customized boxes and packaging.
So, when you are looking for a manufacturing partner that aligns with your marketing goals and has your best interests in mind, you can rely on Ezee Prints to make that commitment that only a few business partners can give.
Arka Custom Designs (San Francisco, California, USA)
Founded in 2015, this custom packaging manufacturing company remains one of the most promising case studies for successful product packaging operations out there.
Boasting the fastest turnarounds and best prices for equally exquisite designs, Arka allows its clients to personalize details and elements on their website and manufacture them as is. They also offer online templates to help the creatively challenged come up with their design ideas and can even extend expert help and proofing when needed.
From unique boxes and packaging for perfume, soaps, and mailers, their line of corrugated and eco-friendly cardboard boxes can be made in solid-colored containers of any size to psychedelic designs in full outside prints that are meant to catch the eye.
Make more by giving more
It’s easy to realize how these unique product boxes give businesses a boost in branding that’s traditional and intimate at the same time. Customers can discover a brand’s story just by looking at the elements that make each one different from all the rest and develop an affinity to the companies that make them. Best of all, gift-givers say a lot to their recipients just by taking the time to find such rarities that can’t be bought from just anywhere.
While deciding to upgrade your product packaging for better marketing results, it’s not that easy to come up with appealing designs that will go with your brand’s standards. If you are still in the dark about how to properly design your product boxes and packaging, contact Ezee Prints now and ask for some expert ideas that will give you that premium touch that keeps customers coming back for more!