Printing and Souvenir Ideas for Events Management and Advertising Creatives That Works!
Creative success always requires great collaboration. Needless to say that for the many advertising and marketing agencies out there who are tasked to mount special events and product launches, having the right packaging partner to produce novel souvenirs and customized branding on time is essential.
Remember that scene in the 1989 film Field of Dreams (which was later on referenced in 1993’s Wayne’s World 2), wherein a voice in the air tells the main protagonist to build a baseball diamond on a field of corn, and eventually, ghost players will magically come and play? It’s a tad creepy but not that hard to relate to for events management specialists who conceptualize unique and experiential marketing functions for their target audiences. Coming up with compelling souvenir packaging, or event collaterals do make audiences attend your events.
However, conceptualization is just one part of the entire process. Your marketing plan should include proofing materials from your printing and packaging partners so that the stuff they deliver is aligned with both your messaging and overall goals. Because let’s face it– the advertising and marketing world has never been more competitive today and your events need to stand out.
How important is effective product packaging and branding in your souvenirs? Including these strategies in your events management programs attracts the right people to your event and adds appeal to potential sponsors and partners. In short, they add value that inspires action while also making you look cool as you should.
To make your events and other creative efforts work, here are a few ideas that can help you hit your unique goals and audience right on the bullseye:
Make your events more experiential with QR codes
Welcome to today’s world of digital everything where people are looking to enjoy more unique experiences when they attend events. If you know your audience and messaging well while also considering the nature of your event, including QR codes in your products or giveaway packaging that can lead your audiences to websites where they can immerse themselves is a no-brainer.
These matrix-type barcodes can serve as a gateway to more information about your brand, product, or services and can easily be incorporated within your souvenir boxes or print materials such as flyers and posters. No event in these modern times should be without QR codes as they are (as in the name itself) effective in eliciting quick responses from your target market.
Unlike hashtags that only lead netizens to social media accounts, QR codes can give you the leverage to come up with more interactive firsts that can create better recall in the future. Print them in your collaterals to give away more freebies, as portals to augmented or virtual reality sites, or exclusive eCommerce promo codes, and your brand will certainly enjoy higher traffic both off and online.
Create a disruption
When you plan for an event, one of the first things you’ll have to brainstorm with your team is how to get more people talking about it. Why not start by creating disruptive ideas via your invitations? It will generate talk even before your event starts and will be talked about long after.
Of course, this would entail a detailed customization of your invitations. For example, if you are launching a new hamburger brand, why not craft your invites into two-dimensional fast food trays on cardboard that show your brand on the cover. Showcase your food products on the inside as pop-ups along with some simple text that invites your audience to try such mouth-watering images during the event. Creating something unique and sets to surprise and excite your invitees is a step closer to a successful event and ongoing marketing campaign.
You can also extend this type of disruption during the event by packaging your giveaways in ‘more than usual’ boxes that can highlight the unique selling points of your products. Try playing with color palettes, shapes, or sizes. Being creative with the way you package your giveaways or product samples can turn your brand into a top-of-mind contender.
Encourage creativity
Handing out giveaway items that can encourage your audience to participate during the event with some personal creativity is an effective way to get them interested and engaged in your promotional activation or product launch. Handing them arts and crafts boxes where they can draw and color on or a few stackable, lego-like boxes they can use for some do-it-yourself crafts engages them in your event and stimulates action responses.
Depending on what event you are mounting, encouraging creativity among your attendees creates a memorable impact that further pushes your brand as a business that takes into mind your target market’s interests and concerns.
Similar to how some companies let their event attendees try out their newly launched software via their mobile phones, hands-on experiences with physical packaging they can play with are more participative that people begin to invest their time and mind on what you offer.
Get the right printing and packaging partner
Every marketer knows that an event will cost money. Anything that’s sacrificed for lower costs may only lead to a futile effort. However, that doesn’t mean that you have to go looking for a printing and packaging partner that has the highest rates.
When looking for the perfect supplier for your events, consider their openness to your ideas and how active they are in your collaboration. Remember that you’ll be customizing most of your collaterals for a specific event so make sure your printing and packaging partners are on board and aligned with your messaging, themes, and objectives. That way, you can give your attendees a real live event experience to remember.
If you are still looking for the perfect printing and packaging partner for your event, check out Ezee Prints and know more about how they can help you mount a successful marketing event.
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