4 Ways to Upgrade Your Physical Branding

As for any company that wants to break into the market, efficient product branding is essential and entails a somewhat personal connection with the right audiences. Brand reputation is anchored on how well and appealing your company story is to consumers and they can indeed be powerful in influencing them to invest, try or enjoy your product.  

Similar to how actors in the entertainment industry sell their reputation, a product’s branding appeals to its customers’ emotions and helps convince them that the product can offer some satisfaction for the long term. The only difference though is that honesty and integrity prevail in branding and acting out exaggerated strengths are easily recognizable to your target markets. 

   

When you are trying to sell a product in today’s modern commerce, you’ll notice that some traditional forms of marketing are already passé and consumers are more likely to study brands that they can easily familiarize themselves with via their physical branding. Colorful sippy cups tell you that they are for kids while simplistic designs in product packaging can easily be associated with an elite status that offers a premium.  

Just how does physical branding in your product packaging help boost your identity? Here are some insights that can help accurately explain what you are offering to the market.

It all starts with art and copy

Striking that marriage between content and design spells the difference in standing out from those grocery shelves. One thing that’s for certain is that authenticity is always what every customer detects in a product’s physical branding that’s why the same is equally important. 

Every design’s art and copy aims to persuade consumers to become emotionally invested in a brand. Take for example how Nike did it with their slogan ‘Just Do It’ in most of their branding materials that feature popular athletes, or how McDonald’s influences its target market by splashing a convincing ‘I’m Lovin’ It!’ copy across their posters then complemented by happy ideal images of friends and family enjoying some burgers and floats. What your art and copy do is instantly tell consumers what you are all about and what exactly you’re offering them. 

Los Angeles-based Tom’s Shoes was successful in their ‘One for One’ charity campaign wherein every sold pair donates another to a child in need. By letting people know that the company is heavily invested in corporate social responsibility through physical branding, it’s easy to get on board with the company’s objectives.

By simply appealing to what your target market cares about, they can easily feel that you are on the same page with them and ready to give them what they need. 

Establish your brand

Considered the foundation of your marketing efforts, physical branding provides the voice and visual identity of your brand. From how you present them via product packaging to every element of its design, consumers should get the right ideas of what messages your brand is trying to say.

However, there was also once a point in marketing history when being vague in terms of physical branding worked for premium brands. Chanel No. 5 did not say much on their boxes or bottles and relied on its name to sell perfumes and it worked. Though only because Chanel has long established its name in the market. For startups looking to introduce their brands to the right audiences, being clear when it comes to physical branding is as important as giving a brief overview of what the product is all about.      

It may sound simple enough but it takes a lot of research and a high degree of authenticity to create effective physical branding. Studying your target market’s preferences, revenue averages, and purchasing behavior help in coming up with the right art and copy that achieves an effective pitch straight from the shelves.

Don’t be afraid to experiment

When it comes to physical branding, it all boils down to consistency and authenticity in achieving identity. If you give what your customers expect then selling your products becomes easier in the process. Remember that old worn-out phrase ‘to see is to believe’? The same goes for your physical branding.   

Try to experiment with your designs and color palettes and see what works well for your brand before you launch them into the market. It also helps to consult professional manufacturers who can customize product packaging for you so you can hit the nail on the head in terms of sending your brand messages. Do you wish to be known as an eco-friendly brand? Then go with recyclable boxes instead of plastics. Want to have some long-term recall? Then package your products in solid and unique boxes that any consumer wouldn’t want to throw out and can repurpose. 

Look for good partners

Another salient point in achieving a physical branding upgrade is looking for a reliable manufacturing partner that knows your company goals well and more importantly, what your brand truly stands for. In the past, most reliable companies cater to big-name brands but with a more level marketing playing field today, even seasoned manufacturers are heeding the call of micro, small, and medium enterprises (MSMEs) for their product packaging needs.

Ezee Prints is one of the best alternatives for the country’s MSMEs and startups who are looking to place orders in smaller quantities yet demand high-quality product packaging and designs. Utilizing the latest in print and manufacturing technologies, this Quezon City-based company can address smaller businesses’ pain points by helping them personalize their product packaging and physical branding for increased sales without being too advertorial. Having such manufacturing partners that understand your brand more than just provide quality is what you need if you are still in that phase of establishing your brand in the market and more when your numbers increase. This way, you can ensure consistency in your brand messaging up to when you have established your mark in the industry.      

Know more about how Ezee Prints can help you with your branding strategies and which product packaging materials you need to increase sales now!